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Tried-and-True Ways to Promote Your Blog Posts

Posted on 07 November 2020 by admin (0)

The initial part of starting a blog is normally the most complex yet exciting one. The importance of blogging can’t be overstated, whether you are blogging for personal reasons or whether you are running a towing service business blog. After you have poured in all the efforts in the ideation creation process, research, and targeting your market, your efforts will begin to pay off.

However, for your blog to pay off, there are certain steps you have to take, as they lay the ground for your success. You will need to have a blog promotion checklist that comes in handy in many ways. It will help you have less procrastination; it will give you better content management as well as better organization of your marketing. A lot of the success you achieve in your blog will narrow down how you structure your time and activities.

Here are some important tips on how to promote your blog;

Repurpose your content

Repurposing content requires you to have a re-imagination of your top posts and other types of content you place on your blogs. This will only happen if you have a clear sight of what you have published to your audience. You can fine-tune your blog through options such as adding infographics, YouTube videos, a podcast among others. You can also leverage the power of CTAs to encourage your readers to take action that you need them to.

Build links to your site

Once you have a clear idea of the ins and outs of the content you have, you can then start to build organic links. The power of ranking any blog lies in the organic links you build for your blog. Building links to your site is one of the best ways to ensure you’re cultivating a long term SEO strategy for your blog. There are different ways to build links to your site, and the best you can do is to explore all options.

Create UTM Links to track marketing campaigns

There is one technical opportunity you can capture for your blog, and that is creating UTM links. UTM links add some code at the end of your blog post URL and make it easy to monitor and track your marketing campaigns on Google Analytics. The use of Google analytics alone will only provide you with some simple metrics such as information on demographics of all visitors coming to your site, but if you want details, try UTM links.

Share your blog on social media

Sharing your blog on social media will always be one of the surest ways to promote your content. You will need to take time to cultivate a strong social media presence and ensure you are posting content frequently, content that resonates with your audience. You should also aim at increasing your followers on your social media accounts over time as these followers will be key to attracting their followers and sharing your content. Other tactics that would be useful include posting on Reddit and answering questions on Quora.